Lakestone Digital

Reach The Right Audience

Every business is unique, and so are your customers

Targeted Digital Advertising and Marketing Agency For Detroit, Toledo and around the U.S.

Getting started with online advertising is easy.  Pick your audience, develop your advertising creative and set your budgets.  Digital marketing is more targeted than traditional methods of advertising like television, print and billboards so you know that your marketing budget is being spent on attracting the right customers to your store or website.  Targeted search and display campaigns are a great way to announce a special offer or create brand awareness very quickly.  Get started with ads on Google, Facebook, YouTube and more!  We can also help you to advertise your political campaign.

How Digital Advertising Works

Targeted Marketing

Identify Target Audience

Choose demographics, income, interests, keywords, search history and more.

Digital Marketing Platform Icon

Choose Digital Marketing Platforms

Where does your targeted audience live in the digital world?

Creative Marketing Design

Design Ads and Messaging

Craft your message and creative elements to reach your target audience.

Launch digital advertising campiagn

Launch Digital Ad Campaigns

Launch campaigns across multiple platforms and retarget website visitors

Digital Campaign results

Measure & Report Campaign Results

Measure results and optimize campaigns to improve performance.

Geofencing & Geotargeting

Geofencing technology allows businesses to target potential customers with pinpoint accuracy, by drawing a virtual boundary around a specific area. Advertisers can then serve ads to people who enter or leave that area, making geofencing the perfect tool for localized marketing campaigns.

Detroit Area Geofencing Map

How Does Geofencing Work?

With Geofencing you can draw a “fence” or pick a specific location to capture an audience that visits a specific location.  This audience can be targeted in realtime or at a later date

Geofences can be built from location names, types, postcodes, designated market areas (DMAs), and more. 

How to Use Geofencing & Geotargeting

Example: clothing store

  • A clothing store whose shoppers frequent other stores—like H&M, for example—can use geofencing to target those who are within 100 feet of an H&M and serve them a real-time offer.
  • They can also use geoframing for historical visitation targeting to reach people who have been to H&M’s within the last month or have similar visitation history.]

Example: organic food brand

  • Niche companies, like an organic food brand, can use geofencing to reach shoppers at several supermarkets in real-time to promote their product while they’re in the grocery store.
  • Then, they can use geoframing to reach historical Whole Foods shoppers, those who go to yoga studios, people who attend certain festivals, etc.

 

 Example: a gym

  • A gym can use geofencing to target people on their mobile device in real-time whenever they’re at an activewear store, running shoe stores, protein smoothie shop, etc.
  • They can also use geoframing to reach them after-the-fact.

Example: public service

  • A public service company, like a food access nonprofit, can utilize geoframing to target lower-income users in parks, libraries, etc. as an informative tactic to let them know of their services.

What Is Remarketing?

Messages are more effective when repeated. When consumers are repeatedly exposed to the same ad, it raises brand awareness, which can help you better engage potential customers throughout their decision process and create retargeting campaigns.  Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only two percent of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98 percent of users who don’t convert right away.
Retargeting example
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Contact Us To Start A Digital Advertising Campaign for Your Business

Website Designers for Southeastern Michigan and Northwest Ohio. Serving Detroit, Toledo, Monroe, Ann Arbor and Surrounding Areas