Lakestone Digital

Digital Advertising Platforms

The right platform for your digital marketing makes all the difference

Market Your Business on the Best Online Advertising Platforms

There are a number of different digital advertising platforms and tactics that you can use to advertise your business online, from search engine ads to display advertising and even geo fencing. Each platform has its own strengths and weaknesses, so it’s important to choose the right one for your business. Search engine ads, for example, can be very effective in driving traffic to your website but they can also be quite expensive. Display advertising, on the other hand, is often less expensive but it can be harder to get people to click on your ads. Geofencing uses GPS to target potential customers who are physically near your business. It can be very effective.  We will help you choose the right platform for your digital marketing plan.  Ultimately, the best platform for advertising your business online depends on your budget and your goals.

Display Advertising Example

Digital Display Advertising

Reach 98% of all internet advertising inventory on the most popular sites. Access to 60-plus premium third-party data providers. Static or animated banner ads in the best performing sizes across the internet, targeted to your audience.  Pick specific audience, websites, locations, interests and more.

Google Ads Pay Per Click

Google Ads Search Campaigns

Get to the top of the Google searches that mean the most to your business. Select your location, keywords, write your ads and help people find your business or organization when they search on Google. You pay only when your ad is clicked.

Digital Audio Advertising graphic

Digital Audio Advertising

Advertise on popular streaming audio and podcast platforms like Spotify, Pandora, podcasts & streaming radio stations. Target by genre, location and personal demographics. According to The Podcast Consumer report, 54 percent of podcast listeners consider purchasing the products or services they heard about on a podcast.

Programmatic Video advertising

Programmatic Video Advertising

Ads that run ahead of videos on websites in players, in-stream ads were shown to have a 55 percent completion rate, meaning 55 percent of total in-stream video impressions made were watched in their entirety. Advertise ahead and after videos on publishers sites in their video players.

Native Advertising example

Native Advertising

Increase digital ad engagement with content you’ve already created. Position your brand as a trusted source by creating organic experiences for audience. Native advertising is an online advertising experience where branded messages fit seamlessly within their surrounding environment, engaging audiences rather than disrupting the user experience.

Connected TV

Connected TV

Connected TV advertising brings targeting to TV advertising to reach highly-engaged audiences. Placing ads on streaming services like Hulu, Sling TV and Roku and targeting cord-cutter households, Connected TV advertising gives marketers an efficient channel for reaching TV viewers. In 2020, US CTV ad spending totaled $8.11 billion. By 2024 it will reach $18.29 billion, more than double the amount spent in 2020

Social Media Advertising

Paid Social Media Campaigns

We’ve helped our clients leverage paid social media campaigns for awareness and for direct sales.  Virtually every social media platform allows for paid advertising.  Its a great way to spread the word about a new business or product without waiting to build an audience organically. YouTube Advertsing, Facebook Ads, LinkedIn and More.

Geofencing & Geotargeted Advertising

Downriver Geo Fence Map

If you’re a business owner, you know that advertising is essential to your success. But what if you could take your advertising efforts a step further and target ads specifically to residents of specific Zip Codes or locations.  With geo targeted advertising, you can do just that.

What Is Remarketing?

Messages are more effective when repeated. When consumers are repeatedly exposed to the same ad, it raises brand awareness, which can help you better engage potential customers throughout their decision process and create retargeting campaigns.  Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only two percent of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98 percent of users who don’t convert right away.
Retargeting example
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Contact Us To Start A Digital Advertising Campaign for Your Business

Digital Marketing Company for Southeastern Michigan and Northwest Ohio. Serving Detroit, Toledo, Monroe, Ann Arbor and Surrounding Areas