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Digital Advertising for Small Businesses
Thursday, April 3rd, 2025 1PM EDT
What Online Advertising Platforms Are Right For Your Organization?
We can get your marketing campaign on virtually any digital marketing platform. But each platform is unique and some work better than others depending on your goals. Whether you’re looking for leads, sales, or awareness, our team can put you on the right path to getting noticed online.
Google Ads
Facebook Ads
YouTube Ads
Display Advertising
Connected/Streaming TV
Snapchat and TikTok
Pay Per Click Advertising
Targeted Email Marketing
How Digital Advertising Works
Identify Target Audience
Choose demographics, income, interests, keywords, search history and more.
Choose Digital Marketing Platforms
Where does your targeted audience live in the digital world?
Design Ads and Messaging
Craft your message and creative elements to reach your target audience.
Launch Digital Ad Campaigns
Launch campaigns across multiple platforms and retarget website visitors
Measure & Report Campaign Results
Measure results and optimize campaigns to improve performance.
Geofencing & Geotargeting
Geofencing technology allows businesses to target potential customers with pinpoint accuracy, by drawing a virtual boundary around a specific area. Advertisers can then serve ads to people who enter or leave that area, making geofencing the perfect tool for localized marketing campaigns.
How Does Geofencing Work?
With Geofencing you can draw a “fence” or pick a specific location to capture an audience that visits a specific location. This audience can be targeted in realtime or at a later date
Geofences can be built from location names, types, postcodes, designated market areas (DMAs), and more.
How to Use Geofencing & Geotargeting
Example: clothing store
- A clothing store whose shoppers frequent other stores—like H&M, for example—can use geofencing to target those who are within 100 feet of an H&M and serve them a real-time offer.
- They can also use geoframing for historical visitation targeting to reach people who have been to H&M’s within the last month or have similar visitation history.]
Example: organic food brand
- Niche companies, like an organic food brand, can use geofencing to reach shoppers at several supermarkets in real-time to promote their product while they’re in the grocery store.
- Then, they can use geoframing to reach historical Whole Foods shoppers, those who go to yoga studios, people who attend certain festivals, etc.
Example: a gym
- A gym can use geofencing to target people on their mobile device in real-time whenever they’re at an activewear store, running shoe stores, protein smoothie shop, etc.
- They can also use geoframing to reach them after-the-fact.
Example: public service
- A public service company, like a food access nonprofit, can utilize geoframing to target lower-income users in parks, libraries, etc. as an informative tactic to let them know of their services.
What Is Remarketing?
