How To Use Google Analytics To Measure Social Media Success
How Google Analytics Can Give You Insights Into Your Social Media content Google Analytics 4 (GA4) has revolutionized the way businesses track and analyze their digital performance. While traditionally associated with website traffic, GA4 offers powerful tools to measure the impact of social media marketing efforts. Using GA4, businesses can gain valuable insights into their […]
How Much Does It Cost To Advertise on Streaming TV?
Advertising On Streaming TV Is An Effective & Affordable Solution For Businesses Of All Sizes In recent years, the landscape of television advertising has undergone a significant transformation. The rise of streaming platforms such as Paramount+ , YouTube TV, Amazon Prime Video, Pluto, Roku and More has created new opportunities for businesses of advertisers […]
Google Search Console
Why Google Search Console is Crucial for Understanding Your Customers One of the most vital tools for businesses is understanding how their customers interact with their website. Google Search Console (GSC) is a free service offered by Google that allows webmasters, marketers, and business owners to track and analyze the performance of their website in […]
The Battle For Ad Viewers
Connected TV vs. YouTube vs. Traditional TV: A Battle for Advertisers The advertising landscape has undergone a seismic shift in recent years. The rise of digital platforms has presented both challenges and opportunities for advertisers. In this evolving ecosystem, Connected TV (CTV) and YouTube have emerged as key players, each with its unique strengths and […]
Affordable Alternatives To Paid Facebook Ads For Any Sized Busines
Why Relying Solely on Boosting Facebook Posts Isn’t Enough for Your Business: Exploring Viable Alternatives In the ever-evolving digital marketing landscape, businesses often grapple with the challenge of maximizing their reach and engagement through paid advertising. Boosting Facebook posts is a common tactic employed by many, but solely relying on this strategy can limit the […]
The Power of Listening: Why Social Listening is Essential for Businesses
Why Social Listening is Essential for Businesses Social media has become an undeniable force. It’s a platform for connection, communication, and, most importantly for businesses, a great source of customer insights. But simply having a social media presence isn’t enough. To truly thrive, businesses need to actively listen to what their audience is saying. This […]
Unlocking the Power of Geofencing in Digital Marketing: A Guide for Businesses
Unlocking the Power of Geofencing in Digital Marketing: A Guide for Businesses In today’s digitally driven world, where consumers are constantly connected through their smartphones and other devices, businesses can reach their target audience with precision and relevance. The capabilities of geofencing in digital marketing strategies, businesses can create highly targeted and personalized experiences for […]
Google Algorithm Update March 2024
Uh Oh…Google Just Updated Their Algorithm For Search. What It Means For Your Website. Google’s algorithm updates have always been a focal point for website owners and digital marketers, shaping the online landscape and determining the visibility of content in search results. However, the March 2024 update sent shockwaves through the online community as numerous […]
The 5 Biggest Mistakes Business Owners Make With Their Marketing
The 5 Biggest Mistakes Business Owners Make With Their Marketing Marketing is a critical aspect of any small business’s success, and avoiding common mistakes can make a significant difference in achieving growth and profitability. Here are five top marketing mistakes small businesses often make: 1. Undefined Target Audience: Failing to clearly define the target […]
Top 5 Free Digital Marketing Tools For Small Business Owners
The Top 5 Free Small Business Digital Marketing Tools Marketing can be a big expense for small business owners, but it doesn’t have to be. There are a number of free marketing tools that can be just as effective as their paid counterparts. Here are five of the best. Google Business Profile A business profile […]