Lakestone Digital

Why Relying Solely on Boosting Facebook Posts Isn't Enough for Your Business: Exploring Viable Alternatives

In the ever-evolving digital marketing landscape, businesses often grapple with the challenge of maximizing their reach and engagement through paid advertising. Boosting Facebook posts is a common tactic employed by many, but solely relying on this strategy can limit the potential of your marketing efforts. Diversifying your approach can significantly enhance your brand’s visibility and impact. In this blog, we’ll explore why you shouldn’t just rely on boosting Facebook posts and highlight affordable and effective alternative advertising channels like YouTube ads, streaming TV, digital display ads, and digital audio/podcast advertising as viable options for businesses of any size.

The Limitations of Boosting Facebook Posts

Boosting Facebook posts can be a quick and easy way to increase the visibility of your content. It allows you to reach a broader audience and can be effective for certain objectives such as driving traffic to a website or increasing page likes. However, this approach comes with several limitations:

  1. Limited Targeting Capabilities: While Facebook offers targeting options, they are not as robust as those available through its Ads Manager. Boosting posts often means missing out on advanced targeting features that can help you reach a more precise audience.

  2. Short-Term Impact: Boosting posts is typically a short-term strategy. Once the budget is exhausted, the visibility of the post decreases significantly. This can lead to inconsistent engagement and requires constant reinvestment.

  3. Reduced Creative Control: Boosting posts offers limited creative flexibility compared to other advertising formats. Businesses are restricted to using existing posts, which may not always be the best fit for their marketing goals.

  4. Algorithm Dependence: The reach of boosted posts is heavily dependent on Facebook’s algorithm, which can change frequently and impact the effectiveness of your campaigns.

Exploring Affordable Alternative Advertising Channels

Small businesses have the same access to the marketing platforms that major corporations have. Here are four alternative channels that can complement or even outperform boosted Facebook posts:

1. YouTube Ads

YouTube, with its massive user base, offers a powerful platform for video advertising. Businesses can leverage various ad formats such as skippable and non-skippable ads, bumper ads, and sponsored cards with most YouTube Campaigns costing just pennies per ad!

  • Wide Reach: YouTube is the second largest search engine, making it an excellent platform to reach a broad and diverse audience.
  • Engaging Content: Video ads are highly engaging and can effectively convey your brand’s message, story, or product benefits.
  • Advanced Targeting: YouTube’s integration with Google Ads allows for sophisticated targeting based on demographics, interests, and behavior.

2. Streaming TV Ads

Streaming TV, or over-the-top (OTT) advertising, is becoming increasingly popular as more consumers shift away from traditional cable TV to streaming services.

  • High Engagement: Streaming TV ads are less likely to be skipped, ensuring your message is seen.
  • Premium Audiences: Ads on platforms like Hulu, Roku, and Amazon Prime reach engaged viewers who are often more affluent and tech-savvy.
  • Targeted Advertising: OTT platforms offer advanced targeting options, allowing you to reach specific audience segments with tailored messages.
  • Affordable Pricing: Streaming TV ads can range between $20-$80 per 1000 ads.   That means a lot of bang for your buck

3. Digital Display (Website Banners) Ads

Digital display advertising encompasses a range of formats, including banner ads, rich media, and interactive ads that appear on websites and apps.

  • Versatile Formats: Display ads can be static, animated, or interactive, providing creative flexibility.
  • Widespread Reach and Targeting: Display networks like Google Display Network can place your ads on millions of websites, reaching a vast audience.  Target specific groups of people to maximize your marketing’s impact.
  • Remarketing Opportunities: Display ads are excellent for retargeting campaigns, helping you re-engage users who have previously interacted with your website or app.

Lady Listening to Podcast4. Podcast Advertising

Podcasts have surged in popularity, offering a unique and intimate way to connect with audiences.

  • Engaged Audience: Podcast listeners are highly engaged and often develop a strong trust with the hosts, leading to higher ad recall and conversion rates.
  • Niche Targeting: Podcasts cover a wide array of topics, allowing you to target very specific audience segments that align with your brand.
  • Native Integration: Ads can be seamlessly integrated into podcast content, making them less intrusive and more natural to listeners.


While boosting Facebook posts can be a part of your paid marketing strategy, it should not be your sole approach. Diversifying your advertising channels with YouTube ads, streaming TV ads, digital display ads, and podcast advertising can provide a more comprehensive and effective marketing strategy. Each of these platforms offers unique benefits that can help you reach and engage with your target audience in more meaningful ways. By leveraging these alternatives, businesses of any size can enhance their visibility, engagement, and ultimately, their ROI.  Learn more about the above option and more here and contact us with any questions about digital marketing