Hulu Advertising
Reach Millions of Engaged Streaming Viewers
Hulu is at the forefront of the television revolution, capturing the attention of millions of viewers who have shifted from traditional cable to on-demand and live streaming. Advertising on Hulu places your brand directly within this premium, high-engagement environment. Unlike traditional TV, Hulu’s digital platform offers precise targeting, robust analytics, and access to a coveted audience of cord-cutters and cord-nevers. This page will guide you through the benefits, content, targeting capabilities, and costs associated with creating a powerful Hulu ad campaign.
How Much Does It Cost To Advertise On Hulu?
Hulu offers flexible advertising solutions to fit a range of budgets, from small businesses using its self-service platform to large enterprises executing major campaigns. The cost is primarily based on a CPM model and is influenced by several key factors.
-
• Audience Targeting: The more specific and narrow your target audience (e.g., high-income households in a specific ZIP code interested in luxury travel), the higher the CPM will likely be.
-
• Ad Length: Standard ad slots are 15 or 30 seconds. Longer ad formats may have different pricing.
-
• Demand & Seasonality: Advertising costs are subject to supply and demand. Expect higher CPMs during peak seasons like the Q4 holiday shopping period.
Set your budget
Drag the slider to set your monthly Hulu advertising budget.
Your Budget
$5,000
Est. Ad Impressions
500,000
Est. Reach
375,000
Est. Cost Per View
$0.01
Advertising Alongside Premium Hulu Programming Your Audience Loves
The context in which your ad appears matters. Hulu’s vast and diverse content library ensures that you can align your brand with shows and movies that resonate with your specific target audience, from award-winning dramas to live sporting events.
Next-Day Access to Broadcast and Cable Hit Shows
Hulu is the official streaming home for next-day episodes from major networks like ABC, NBC, and FX. Advertise during the most talked-about comedies, dramas, and reality shows, reaching viewers who are passionate and culturally current.
Critically Acclaimed Hulu Originals & Exclusives
Position your brand next to award-winning and buzz-worthy content like The Handmaid’s Tale, Only Murders in the Building, and The Bear. These exclusive programs attract a dedicated and invested audience that you can’t find anywhere else.
Start Your Hulu Advertising Campaign
Identify Target Audience
Choose demographics, income, interests, keywords, search history and more.
Design Ads and Messaging
Craft your message and creative elements to reach your target audience.
Choose Hulu Platform
Where does your targeted audience live in the digital world?
Launch Digital Ad Campaigns
Launch campaigns on Hulu and retarget website visitors
Measure & Report Campaign Results
Measure results and optimize campaigns to improve performance.
Common Questions About Advertising on Hulu
Why Advertise on Hulu? The Power of Connected TV (CTV)
Advertising on a top-tier streaming service like Hulu gives you a direct line to consumers in a lean-back, immersive viewing experience. Viewers are actively engaged with the content, making them more receptive to your message. With the majority of viewing happening on living room TV screens, your brand gets the impact of a traditional TV commercial combined with the precision of digital marketing.
Can I target a specific local area with my Hulu ads?
Yes, absolutely. Hulu offers powerful geo-targeting capabilities, making it an excellent platform for local and regional businesses. You are not required to run a national caThis precision ensures your ad budget is spent reaching potential customers in your service area, whether you’re a local car dealership, a new restaurant, or a regional service provider trying to drive foot traffic.
Who is the typical Hulu audience? Can I reach my target demographic?
Hulu’s audience is young, affluent, and highly engaged. It’s a prime destination for reaching coveted “cord-cutters” and “cord-nevers” who are not accessible through traditional TV. Beyond general demographics, Hulu’s strength lies in its advanced audience targeting. You can move beyond age and gender to reach viewers based on their interests and behaviors, Household Incomes, & Content Watched
What types of ads can I run on Hulu?
The most common ad format on Hulu is the standard :15 or :30 second in-stream video ad, which runs during commercial breaks in on-demand content. These ads are non-skippable, leading to very high completion rates.
Ready To Get Started With Hulu Ads?
Fill out the form and our team will create a custom Hulu advertising plan tailored to your goals, audience, and budget. We’ll handle everything—from targeting and creative to reporting and optimization. Let’s put your brand on the big screen where your customers are already watching.
By clicking “Submit ” I agree to receive emails, text messages, and phone calls, which may be recorded unless I opt-out from such communications. I also agree to the Privacy Policy linked below. I understand that my consent to be contacted is not a requirement to purchase any product or service and that I can opt out at any time. Message & data rates may apply. Message frequency varies.