The Battle For Ad Viewers
Connected TV vs. YouTube vs. Traditional TV: A Battle for Advertisers The advertising landscape has undergone a seismic shift in recent years. The rise of digital platforms has presented both challenges and opportunities for advertisers. In this evolving ecosystem, Connected TV (CTV) and YouTube have emerged as key players, each with its unique strengths and […]
Affordable Alternatives To Paid Facebook Ads For Any Sized Busines
Why Relying Solely on Boosting Facebook Posts Isn’t Enough for Your Business: Exploring Viable Alternatives In the ever-evolving digital marketing landscape, businesses often grapple with the challenge of maximizing their reach and engagement through paid advertising. Boosting Facebook posts is a common tactic employed by many, but solely relying on this strategy can limit the […]
Unearthing User Intent: How Search Console Helps Businesses Understand Search Queries
Unearthing User Intent: How Search Console Helps Businesses Understand Search Queries In today’s digital landscape, a website acts as a virtual storefront for businesses. But just like a physical store, attracting customers requires understanding what they’re looking for. This is where Search Console, a free tool by Google, becomes invaluable. Search Console provides a wealth […]
The Power of Listening: Why Social Listening is Essential for Businesses
Why Social Listening is Essential for Businesses Social media has become an undeniable force. It’s a platform for connection, communication, and, most importantly for businesses, a great source of customer insights. But simply having a social media presence isn’t enough. To truly thrive, businesses need to actively listen to what their audience is saying. This […]
Unlocking the Power of Geofencing in Digital Marketing: A Guide for Businesses
Unlocking the Power of Geofencing in Digital Marketing: A Guide for Businesses In today’s digitally driven world, where consumers are constantly connected through their smartphones and other devices, businesses can reach their target audience with precision and relevance. The capabilities of geofencing in digital marketing strategies, businesses can create highly targeted and personalized experiences for […]
Google Algorithm Update March 2024
Uh Oh…Google Just Updated Their Algorithm For Search. What It Means For Your Website. Google’s algorithm updates have always been a focal point for website owners and digital marketers, shaping the online landscape and determining the visibility of content in search results. However, the March 2024 update sent shockwaves through the online community as numerous […]
The 5 Biggest Mistakes Business Owners Make With Their Marketing
The 5 Biggest Mistakes Business Owners Make With Their Marketing Marketing is a critical aspect of any small business’s success, and avoiding common mistakes can make a significant difference in achieving growth and profitability. Here are five top marketing mistakes small businesses often make: 1. Undefined Target Audience: Failing to clearly define the target […]
Top 5 Free Digital Marketing Tools For Small Business Owners
The Top 5 Free Small Business Digital Marketing Tools Marketing can be a big expense for small business owners, but it doesn’t have to be. There are a number of free marketing tools that can be just as effective as their paid counterparts. Here are five of the best. Google Business Profile A business profile […]
How Do Customers Find Your Business On Google?
How To Get Your Business To Rank Higher on Google. I get asked all of the time “How do I get my business to show up on Google?” It’s a great question and an important one. The fact is, there are many ways to rank higher on Google. It depends on a couple of factors…Time […]
Why Video Content Matters When Marketing Your Business
Why Video Content Matters When Marketing Your Business 1. Video is a visual medium You just read the most obvious statement in your life and probably want to stop reading right now. (Please don’t. There’s good stuff ahead. I promise) But there is a reason that a television commercial costs more than a radio […]